Ground Zero (The Starbucks Paradox)
30 12 2007It is kinda odd to walk all the independent shops of Pike Place Market seeing all the fresh fish, local produce and general buzz of a local market place only to run into one of the largest corporate chains in North America.
Pike Place
The location has three cashiers and two barista’s working a three head machine. No tables or chairs and barely room to move due to the number of people. The drink was a 8oz Dry Cappuccino (no other information was given). It was made perfectly, sure the expresso was complete crap but the drink was made exactly as a dry cappuccino should be. They also didn’t ask me if dry was like foamy they knew what dry providing these barista were familiar with a wide range of lexicon. For the volume of people on a warm and sunny New Years Eve afternoon it was amazing how well they were working that machine. I had my drink in seven minutes from time of ordering which is decent due to the massive amount of volume served.
While just blocks away. . .
But why can’t this excellent of quality be applied across the board, why just a blocks away from the famed Pike Place Cafe is it the same cookie cutter cafe that makes that same poorly made cappuccino on automatic machines. The automatic machines where brought in to speed up the services and reduce wait times, but at Pike Place I didn’t have an unusually long wait time. The staff handled the rush easily and effectively with teamwork.
Are the employees any less at the other locations, or are they just supplied with more training?
I find an unusual paradox that Starbucks found a good thing at the Pike Place more then 35 years ago and wanted to share this experience with the rest of the world, this I whole hearty agree with. But yet the rest of the worlds Starbucks don’t even remotely resemble the unique nature that is the Pike Place Cafe. Yes their are some really bad independent cafes in Vancouver and yes some chains stores are better then others, but what I really see at every other Starbucks and many other chains is a complete lack of training, knowledge and a overall lower quality of service and in the immortal words of Howard Schultz:
“we have had to make a series of decisions that, in retrospect, have lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand.” ~ February 23, 2007 ~
Faces and Places
Where this blog was written: Pike Place Starbucks
Drink ordered: 8 oz Dry Cappuccino
Discount of own to-go cup: 10
Barista Knowledge: Both cashier and barista were quite knowledgeable
Barista Friendliness: quite nice, with a soft up sell skill set.
Website: www.starbucks.com
Categories : Cafe Review, Rant















