Why do I torture myself?
29 04 2009To you coffee aficionados, this is one post you might want to skip. To those of you who see a savvy marketing campaign, and curiosity that can’t be killed along with free stuff, well, read on but don’t say I didn’t warn you. . .
When I heard that McDonalds had come up with a new roast for its coffee and was giving it away for free during the breakfast hours, well, I didn’t rush to the golden arches to get mine. But, one morning I did fine myself near one of the restaurants and tried this so-called new roast.
When it arrived the coffee was in more of an incredibly small plastic cup and extremely hot. It did have a funky lid that was probably invented to help prevent third-degree burns from super-hot coffee.
Once cool enough to sip, it was a murky taste that had no distinguishable flavour and weak in strength. It was not full in body (full in body really doesn’t mean anything). It was actually thin and watery in body and once a little cooler there were hardly any redeeming qualities.
Oh, 100 per cent Arabica Beans actually doesn’t mean as much as it used to. There are so many varieties of Arabica that just because it is of the Arabica doesn’t mean it is any good.
Case in point. . .
Most of you are probably thinking why the hell is this indy coffee blogger writing about McDonalds’ coffee and shouldn’t he know it is crap already?
Well yes, I kind of knew what I should have expected and it was the same crap in a different package. But much like “New Coke” I had to try it just to say it sucks.
Why do I torture myself? Well I do it for you my readers. I find the good, the bad and the ugly.
Just incase you were wondering I have tried the Tim Hortons *new* latte and Starbucks’ new Pike Place Roast.
Not surprisingly the Starbucks new Pike Place Roast was best out of the three and if given the choice I would choose bucks over the other two. But only because the barista might have a bit more of a clue than the other two combined.
Authors Note: Tim Hortons is not advertising its version of a “latte” anymore and you also can’t find any information when you search for latte on the website. It was never a real latte and never used a combination of espresso and freshly steamed milk. It is what I like to call convenience store cappuccino. More on that later. . .
Categories : News, Rant



















