Highlights of the Canadian Coffee and Tea Show
19 10 2009As this was the first coffee trade show I have ever been too, I have to say I really had a great time. I got to meet a lot of people in the coffee industry who provide the tools to the cafe’s.
I also got to see the Barista Competition live for the first time and it is impressive. The pressure the bar tenders are under to get every drink down is pretty amazing.
Swiss Family Piccolo
I finally met the lovely and equally knowledgeable Andrea Piccolo at the Swiss Water Booth. Erica and I both took the Swiss Water Challenge which provided two cups of french pressed coffee one decaf on not. Both of us could barely tell the difference between the the decaf and the caffeinated brew. We really enjoyed our chat with the gang at swiss water and hope to find out more about their unique decaffeination process.
A Greener Show?
From the Aardvark paper drinking straws to the Baskets-n-bags burlap coffee trays to a hand pump portable espresso maker. This show had a number of booths focused on recyclable, biodegradable and greener products. We fully support the use of a greener more sustainable product, but the other side of the trade show we saw a whole lot of waste.
What we also saw was a lot of sample cups being offered, sampled and then being thrown out. I found it to be a lot of waste with some exhibitors wanting to give us 10 to 12 oz cups of coffee with sleeves etc. While we were impressed with the marketing venture some of the new producers were trying to accomplish, we felt there was a lot of waste as well.
While I totally understand how hard it is to be a little more green The Salt Spring Coffee Co showed why they were leaders in sustainability. Their coffee samples were given in reusable IKEA Älmhult stonewear mug. After being used they were washed in the clean up area that was provided and brought back to the booth.
According to Banks Thomas, roaster for Salt Spring, he brought the idea to the Island Roaster, but he can’t take credit for it.
“When I was at counter culture they had reusable cups and I took the idea from them,” said Banks.
Salt Spring first introduced the reusable cups at the EPIC Sustainability convention last spring.
This is a win win, one the cost of the cup is only payed out once and then reused, and two the samplers will stick around to finish the coffee and you have a captive audience to make your pitch until they are completed. So I hope Salt Spring doesn’t mind me letting the cat out of the bag on this one and I hope the trend continues!
5 seconds of Fame
I ran into Sophie Lui from Global Television and with one look at my name tag she had me in front of her camera asking about Far Coast coffee, the just named official coffee supplier of the 2010 Olympic Games. I wasn’t surprised seeing that is the hot beverage arm of the Coke-a-Cola company. Sophie asked me to taste the coffee and give it my impression. The coffee was about an hour old and kept in stainless steel vacuum flask. I thought it was over extracted and and slightly higher in acidity then body.
I made the news on Thursday night (Yup you can watch it here go to the 11:00 minute mark), but as TV goes, my quote was slightly cut. I didn’t mind, I know the seconds count in a news cast and just so you think I am not a complete snob, I said
“Is this olympic worthy coffee, it certainly wouldn’t get a gold metal in my book, but I have drank far worse.”
The Barista Championship
It was the first time Erica and I had both seen the Canadian Barista Championships competition and in every sense of the word we were impressed with the competition. The timing needed to prepare everything to come out in a certain order, the judging involved with each and every moment is completely rehearsed and practiced over and over again.
Kyle Straw from Caffe Argitano Hornby location came out the top Canadian Barista and will be heading the London England in 2010 for the World Barista Championships in June.
But something that I saw in person that you never really see on the u-stream of the event is the support system that is there for the barista, from sample testing during the set up time to making sure the barista is completely set up. Once the competition starts the barista is on their own.
After the competition the barista goes over the their scores with the judges. While getting feedback is par for the course, I was really impressed with the amount of detailed feedback that was given back to the barista. This wasn’t just a 30 second, you did well. Both judge and barista when through the comp in fine detail.
Fine Example
I came to the obvious conclusion that this consultation is the true gift of the barista competition and that it is a shining example of why they are important. If baristas of national caliber spend weeks training for this event and then after the competition spend 5 to 10 minutes going over their scores with one of the judges, the trickle down effect to every cafe must be significant.
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