Well our little yelp got a lot of traffic and while we don’t like to cause controversy we just found the entire experience a little odd. I feel we can describe this issue using the selling of coffee beans as an example.
Summer of 2007 I went to Victoria and checked out the Murchie’s Government Street cafe. I asked where the roast was from and they said:
“She (the owner) doesn’t like to tell people. There is too much competition, but it is a blend of beans from South America.”
And this flies in the face of what most artisan roasters are doing these days. Roasters like Victrola, 49th Parallel and Intelligentsia all mention the region, farm and altitude in which the coffee is picked and how it is roasted. It isn’t a secret they actually really want you to know because for them it is about the quality. To my understanding this is the basis for direct trade and the basis for complete transparency in the direct trade model.
Don't let your transparency slide photo credit: durak.org
If you see a bag of coffee in the grocery store that says direct trade and there is no other information on it, no website info, farm, co-op or location, well the bag of coffee could have come from anywhere and has about as much accountability as your two-year-old does while getting driven home from preschool (or none).
I believe all of these community review sites and user-generated content site is all about transparency. Another example would be Digg. I love Digg, especially its labs. But I would never consider uncredited links from Digg more accurate over places like the Globe and Mail or the New York Times. A lot of links on Digg just don’t have the ethical transparency that either news organization has.
We love to spoon
This is why we have put our support behind the Urban Spoon model (my name is Coffee Rob on Urban Spoon btw) of ranking and reviewing cafes and coffee shops. With its spoon backs as they call it and adding reviews from inside along with outside sources will give readers, in my opinion, a more informed review from a variety of sources.
The UrbanSpoon Back
Yelp banned me for linking back to my blog, and I included those links to provide some credit where credit was due.
So in this era of everyone having an opinion or a review, lets try to have some transparency and accountability and if you’re really serious about reviewing and writing about a subject. I’d suggest you set up your own blog. You will own every piece of content on the site. . . .
Anonymity is important
A reason why I have a coffee cup over my face is I really like the anonymity of a review. Much like a food reviewer I don’t tell cafes when or where I show up. I pay for all of my drinks and only after I have spent two or three visits to a cafe before I actually write about it. It is really important for me to experience the cafe how the average consumer would enjoy it. This is also why I always try to bring along a guest with me the first time. And if you want to find a picture of me well it is as easy as a google keyword search.
Corrispondence
Crystal H did respond back in the late afternoon and I thank her for her response, but yet the email address she left for people to write regarding any questions or concerns bounces back (as of Wed. May, 7 evening). Again I have found all of this odd. And it isn’t hard to provide feedback to Yelp, but leaving people an email address that bounces back doesn’t give me any sense of comfort in accountability of previous actions.
Can’t say I’m not happy about the publicity the blog has received, but truthfully I just want to get back to writing about coffee.
